How to Pick a Niche for Internet Marketing

There are a few criteria for picking a niche to market.  To find your niche, I would start by looking at keywords.  Keywords are what people type into search engines to find whatever they are looking for.  For instance if you typed in “How to Pick a Niche” this article might come up because it is relavant to what you searched for.

The Goal

The Goal is to find a keyword that has a good amount of searches, a low to easy amount of competition, and has commercial value.  Take this suggestion with a grain of salt.  If you’re clever enough you can do thing around this rule.

1. Good Amount of Searches

One of the most useful tools for finding a keyword is the Google Keyword Finder Tool.  You can type something you are interested in and see other related keywords.  MAKE sure you uncheck ‘broad’ and check ‘exact’ in the ‘match type’ area on the left .  Exact shows the search counts for what is EXACTLY typed while broad clumps up other related keywords together and shows you this total.

The goal of this is to find a keyword that gets a good about of Local Searches, which will the number of people who could potentially come to your website.  The higher the better, but often times you’ll find the “good keywords” have some steep competition.  I try to find keywords with at least 1000 local searches.

2.  Gauging the Competition

This is not an easy thing to do manually as there are several factors.  To name a few (domain age, page rank, backlink counts, internal page counts, on page seo relevancy, and etc.  There are many different websites you can visit to find out all this information.  I’m not going to list them all and some are not free but worth it’s price.  One simple way to gauge competition is go to google and search for: allintitle:”the keyword you are testing”.  See how many results are returned for that keyword.  Test a few random stuff to get a gauge of what is a lot and a little competition.  I think under 30,000 is pretty low competition.

You should not rely only on this method to check competition.  Google for ways to check the other stuff I listed.

3.  Commercial Value of the Keyword

This is pretty easy.  Search for the keyword you are testing in google.  Are you getting ads displayed to you?  If you are, that means that people are paying money to advertise for this keyword.  If there are ads there is money to be made!

4.  Put it all together

If you find a keyword that meets these 3 criteria you have a pretty good chance to make money off this keyword.  No promises, but it’s a pretty good keyword


Now that you know the basics what should you do?

This is a hard lesson learned, but if you are serious about this, you should try/buy Market Samurai.  It helps you do everything I just listed in one software.  It’s only a one time upfront cost for a constantly updated software and you can try it for free.  It will save you a lot of time and failed attempts.  I use it myself and I was slapping myself for not buying it earlier.  I wasted a lot of money on bad domain names attempting to market a niche that wasn’t feasible.

Before you buy I suggest watching their video tutorials.


This is just vague outline if you don’t have a clue.  If you know what you are doing, just try to think of ideas of what is trending now or soon to trend.  For instance, Apple is planning on coming out with a line of TVs.  I don’t know what the names of them are going to be, but once that information is released jump on those domains.  Like appletvaccessories or appletvreview, etc.  If you have some hobbies think about the possibilities there.

One Response to “How to Pick a Niche for Internet Marketing”

  1. [...] a Domain Name is very closely tied with picking a keyword/niche.  Generally I find a viable keyword I want to work on, then I check to see if the domain is [...]

Leave a Reply to How To Pick a Domain Name for Affiliate Marketing