Internet Marketing Vocabulary

Gotta get your vocabulary up to date if you want to understand the business of internet marketing.


Learning the Lingo

  • Anchor Text - When you create a link on a website, the clickable text is considered the Anchor Text.
  • CPC – Cost Per Click.  In pay per click advertising, this is the price you pay or earn for ever visitor you receive.
  • CPM – Cost per 1000 ad impressions.  In CPM advertising, there is a fixed price such as $10, for every 1000 impressions of your ad is published.
  • CPA – Cost per Acquisition.
  • Do-Follow – Is a regular link that does not have the no-follow HTML attribute.  See No-Follow below
  • The Fold - When you load a web page, the content below that is NOT displayed on your screen that you have to scroll to is considered “below the fold”. In other words, the fold is the cut off point of what is visible and not visible when you load a webpage.
  • No-Follow – A technique used to prevent giving a link any authority.  If you are linking out and don’t really endorse the content of the link you post, you can add a segment of HTML code to your link to make a no-follow link
  • PR - Page Rank is a value 0-9 which indicates the authority of a webpage.  Each page has a pagerank where 0 is the lowest.
  • Publisher – The Publisher is the person who is displaying the Ad. In terms of Affiliate Marketing, the person promoting a product or service, generally with their blog or website is considered the publisher.
  • PR – Press Release
  • PPC – Pay Per Click.  PPC advertising is paying a publisher for each time your ad is clicked.
  • ROI - Return on Investment.
  • SERPs – Search Engine Result Pages

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